Why Unreal Engine is a game changer for your business.

If you've watched block buster film or television in the past couple of years, the chances are you've seen Unreal Engine in action and had no idea. Similarly if you've played any triple A computer game titles such as Black Myth: Wukong or Fortnite, you've been enjoying a game built in Unreal Engine.

Released in 1995 it was purely a games engine used to develop shooters such as Unreal Tournament in 1999, a fast paced first person shooter that throughout the years, began to push the realtime visualisation tool that we know today.

As the years went on, Unreal became more and more advanced and with each iteration of new graphics card came big leaps in the real time lighting and rendering capabilities of the games engine software that was utilising the hardware. Fast forward to 2020, the GPU hardware on offer combined with the incredible real time rendering capabilities of Unreal Engine FIlm and TV productions began using it to display virtual environments on huge racks of screens, eliminating the need for green screen and 'Virtual Production' was born. Today it is a a staple in film and TV production workflow and has since been used in The Batman, The Mandalorian, extensively in the Netflix series Love Death and Robots to generate entire episodes, and most recently is being used to create Duncan Jones (Moon, Source Code) latest film, Rogue Trooper.

So what does this have to do with your business? It's a great question. If you consider the above as setting the scene as to just how game changing and industry standard - industry leading even, Unreal Engine is, you will be very pleased to know that it fits effortlessly into your business marketing needs and below is a helpful list of ways in which it can level up your motion marketing efforts:

• Motion Design and animation

Unreal Engine being used to create animated 3D content.

You may have heard of stand alone motion design packages such as Cinema 4D, 3D Studio Max or Blender which allow you to produce detailed 3D motion graphic animations. In it's last few updates Unreal Engine has embraced the need to include more motion design and animation specific features within it's software meaning more control over 3D models and more motion design options to help create dynamic motion.

• Virtual Reality

Unreal Engine being used to create immersive VR experiences.

Within Unreal Engine you can design and programme fully blown VR games and experiences and deliver them for use directly through VR headsets. Does your brand offer your customers excitement through adventure or action? Well now you can have your customers truly feel that by donning a VR headset and experience your brand in a way never before possible. Import your products as 3D models and have them appear and be used within the VR experience; cars, electronics, watches, equipment, buildings, environments, you name it, it can be imported into Unreal Engine. It is truly something special, which leads us neatly onto...

• 3D product renders

Unreal Engine being used to produce photorealistic 3D renders.

If your business manufactures products and you have CAD, that can be easily imported into Unreal Engine and used however you wish (see the above points) such as in VR for an immersive experiences such as training or product demos or as part of an animated 3D promotional video. Or as part of an augmented reality experince using tech such as the Meta Quest 3S or the Xreal One Pro.

• Cross platform marketing collateral

Using a single software such as Unreal Engine to create a motion graphic launch video allows you to effortlessly create print materials, short form content and more all from within Unreal Engine using the same assets all in one place. Due to it's powerful real time rendering capabilities it is possible to generate lifelike imagery to allow your business to react quickly and efficiently maximising time, budget and optimising your creative workflow. A suite of 1:1 Instagram images of product in situ, a suite of 9:16 Instagram Reels, a broadcast ready TV ad, an online product launch video, a slew of a print ready imagery for catalogues, tradeshow stands and banners. All this and more effortlessly turned around in Unreal Engine.

Sounds too good to be true doesn't it? Well it's not. It's here and it really is a game changer for businesses.

To find out more about this incredible tool book a demo today and we can bring the Unreal Engine experience to you.